Sunday, 18 May 2014

DYO fabulous jewellery pre-launch party!

DYO Fabulous Jewellery is a new business introducing a new concept to the fashion market. So many shops sells very similar jewellery providing not much choice for the consumer. What founder, Janet, decided was that there needed to be an online platform where people could make their own jewellery. This is where DYO Fabulous Jewellery was born. I was invited to an exclusive pre-launch party to understand the company and how it was to develop ready for its launch in July.

DYO Fabulous Jewellery Pre-launch party - Newcastle

DYO Fabulous Jewellery Pre-launch party - Newcastle

DYO Fabulous Jewellery Pre-launch party - Newcastle


DYO Fabulous Jewellery Pre-launch party - Newcastle

DYO Fabulous Jewellery Pre-launch party - Newcastle

DYO Fabulous Jewellery Pre-launch party - Newcastle

DYO Fabulous Jewellery Pre-launch party - Newcastle

DYO Fabulous Jewellery Pre-launch party - Newcastle

DYO Fabulous Jewellery Pre-launch party - Newcastle

DYO Fabulous Jewellery Pre-launch party - Newcastle

We were first treated to a presentation by Janet about where the idea came from, how her company was different and where she saw it going. It was great to see how the function would work to enable people to design their own jewellery. There were many pieces dotted around the room at Nancy Bordello's in Newcastle, showing what could be made from the platform online and how they would come out in real life.

After this there was a masterclass in jewellery making by one of their employees, Laura, in which we all had the chance to make a 'princess pendant' necklace. It was a full class which meant getting to the beads and pendants wasn't an easy task but we all picked our favourite bits to make our neckalces and got to work using the guide produced by Laura with lots of help! We were all pleased with our necklaces and I can't wait to wear mine.

I'm really pleased I was invited along (thanks Amy!) and I can't wait to see how the company progresses with its official launch in July as I will definitely be designing jewellery on this site!
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3 comments

  1. This looks like it was so much fun, shame I had to miss it :( Saying that I think I would have been so useless at jewellery making!

    x

    ReplyDelete
  2. Aw, this looks like a lovely event, with some lovely pieces. :)

    Caroline.x
    notesfromcaroline.com

    ReplyDelete

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